Wallpaper industry competition heats up channel sinking climax

The three levels and four lever markets gradually become the focus of building materials enterprises compete for. Especially with the development of the "building materials to the countryside" activity, the wallpaper industry presented the climax of a channel sinking. Many wallpaper manufacturers have the channel sink as the focus of the next step work. But enterprises can't simply copy the pattern of first and second line cities, and according to the characteristics of three or four line city market, targeted for layout.

Do fine and carefully  Act according to the capability

Wallpaper is import, in China started relatively late compared with other industries which is the rapid development period now, a lot of big companies began their layout. It helps to build brands, but for some fledgling small and medium-sized enterprises, its capital, management, production capacity is insufficient, still need to act according to their own strengths.

The personage inside the industry thinks that this strategy on the channel sink small business must not blindly follow in large enterprises. Regional intensive cultivation is much more practical. Especially in the extensive home industry is still bad, enterprises need more practical, step-by-step.

Develop middle and low-end products

Three or four line city consumer pays attention to the product price comparably. But at present most of the wallpaper products mainly aimed at consumers is the first and second cities, therefore, enterprises must take advantage of the technology, talent, etc, adjust the product line, developed in line with the three level and four level market demand of new products.

Innovative marketing mode

With the increasingly heated competition, the wallpaper industry companies broaden the channels to expand market share. Many three or four line city demand for wallpaper are increasing, it’s growing market gap. The personage inside the industry thinks, three level and four lever market will probably become a treasure land of a wallpaper industry. Therefore, wallpaper enterprises should actively take action, to promote a strategic height, to develop products that meet the three levels and four level market plans, create a different marketing mode from the first and second line cities.

Ensure that dealer's interests

Three level and four level market dealer is also a wallpaper business partner. As we all know, the dealer's loyalty is the enterprise long-term development guarantee. In particular all paper industry, most agents are acting many brands of products, so how to maintain the relationship with the three level and four lever market dealers, let them to produce certain loyalty products, is very important to the development of the enterprise in three or four line city.

First of all, enterprises should form their own management idea and brand culture, because of the culture of enterprise management concept and brand recognition is the basis of dealers loyal to one brand. Rely on the influence of corporate culture in the three level and four lever market visibility and reputation of a certain, will become a important way to acquire the terminal consumer. Secondly enterprise how to ensure that three or four line city dealers profit space is also the key. So wallpaper enterprise want to market in three level and four lever market, need to adjust the interests of channel and channel on the division of functions and need to hold a balance.

At present, three level and four level market merchants were similar, only strong ones but there was no king. Many businesses analysis: if you would be the king of the market of three level and four level, in addition to expand the scope of business and to obtain a bigger share of the market, also need the manufacturer's support, help businesses enhance their marketing capabilities, grasp the more profitable opportunities.